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Japan Probiotics Market – Segmented By Product Type, Applications And Ingredients (2015-2020)

Japan is the largest market for probiotics in Asia-Pacific, with an estimated share of about 47% in 2015, though growth in demand in the region is expected to be the slowest. The largest share by product type is accounted for by functional foods & beverages, estimated at 36% in 2015, with consumption of yogurt being highly widespread in the region. In terms of growth, however, demand for dietary supplements is likely to outpace other segments. By application, regular usage of probiotics is most common in Japan, wit6h preventive and therapeutic measures also gaining wider acceptance. Probiotics is defined by the United Nation’s Food and Agriculture Organization (FAO) as “live microorganisms, which, when administered in adequate amounts, confer a health benefit on the host.” Prevention and cure of disorders, such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements being the major factors sustaining growth. The past decade has been witness to the launch of more than 500 food & beverage probiotic products, which have garnered exceptional response in terms of acceptance. Some of the factors implicated in causes of digestive disorders, bloating and reduction in resistance to infections include poor and not-in-time diet, age and stress levels. Studies have revealed that consuming products enhanced with probiotics has been successful in moderating these conditions to a large extent. Manufacturers and suppliers of functional foods, in particular, have gained wider margins because of the seal of approval granted to probiotics. However, the players would need to focus on product innovations in order to account for greater market share in the dynamic and ever-evolving field of probiotics. In fact, companies, such as Japan-based Yakult Honsha and Denmark-based CHR Hansen have been successful in developing patented strains of microorganisms, with the claim of having effect on specific health conditions. In addition, a raft of probiotic ingredient suppliers has also demonstrated success in developing bespoke strains of microorganisms capable of being incorporated into a range of food products. Key Deliverables in the Study • Market analysis for the Japan Probiotics Market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale • Extensively researched competitive landscape section with profiles of major companies along with their market shares • Identification and analysis of the macro and micro factors that affect the Japan Probiotics Market on both global and regional scales • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Published By: Mordor Intelligence
Published Date: Q1 2016

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