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Brazil Pet Food Market - Growth, Trends and Forecasts (2017 - 2022)

Brazil is the largest market for pet foods in all of South America and is an important player in the world’s field. The huge pet population of over 30 million dogs and 14.7 million cats vouch for the rising markets. The market was valued at around $4,956 Million in 2014 and is expected to grow into a $6,972.3 Million by 2020 at a CAGR of 5.9%.  The rapid economic and social changes in these countries are leading to increased urbanization, high income growth, and a strong aesthetic sense among the consumers. Pet ‘humanization’ wherein human characteristics are ascribed to pets is a direct consequence of these changes. Because of the rise in this trend of humanization, owners are becoming increasing aware regarding pet health, nutrient uptake, and overall wellness. Manufacturers are increasingly capitalizing on this situation and differentiating their products on these lines; natural and ethically sourced products are a major hit in this regard. The other important drivers of the market are the increasing number of nuclear families, which is a direct consequence of the high economic growth, due to which many families are adopting more and more pets for both security and companionship. As with all developing regions, Brazilian market is dependent on government intervention in the form of restrictions, foreign investments and tax policies. Pet food is taxed at a higher rate compared to human or agricultural food and this is causing to a significant price rise making consumers depend on leftovers for their pets. A uniform and market sensitive governmental policy is essential to counter this constrain and to push the market even further. The increasing complexity of commercial foods is also leading to the presence of allergens in many pet foods; this is a major constrain for the market and is forcing many manufacturers to focus on the ingredient content of their products. The rapid modernization of these countries, less market penetration and increasing interest in pet ownership are providing various opportunities for the industry. The growth of e-commerce sector is enabling more flexible and comfortable shopping for the consumers and also helping both upcoming and established players with ease of access. The demand for high end premium foods, and pet foods with natural or ethically sourced materials is also on the rise, is proving to be a major opportunity for emerging players. The market is segmented based on product type, animal type, pricing, and sales channel. In the product type differentiation, dry pet foods hold the largest share mainly due to their low cost and ease of handling. Nutritious and healthy pet food is also on the rise due to the increased awareness about these factors among consumers. The free-from products such as grain free, soy free, and low grain products are also gaining a major foothold in this regard. The sales channel is dominated by products from various MNC’s; grocery retail chains occupy a major share, with hypermarkets and supermarkets providing an efficient and sustainable system due to their huge product base and price range. Pet specialty stores are also a major contributor particularly in the case of dog food. The major players in the Brazilian pet food market are Mars Inc., Nestle, Nutriara Alimentos, Total Alimentos, Mogiana Alimentos SA, P&G Petcare, and Royal Canin. In this report we offer, Market Definition for the specified topic along with identification of key drivers and restraints for the market. Market analysis for the Brazil Pet Food Market, with region specific assessments and competition analysis on a global and regional scale. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale. Extensively researched competitive landscape section with profiles of major companies along with their share of markets. Identification and analysis of the Macro and Micro factors that affect the Brazil Pet Food Market on both global and regional scale. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information. Why should you buy this report? For getting a comprehensive overview of the Brazil Pet Food Market To gain wide-ranging information about the major players in this industry and the strategies adopted by them. To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped.

Published By: Mordor Intelligence
Published Date: Q2 2016

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