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US Food Additives Market is segmented by Type (Preservatives, Sweeteners, Hydrocolloids, Colorants, others), Application (Dairy & Frozen, bakery, Meat products, Beverages, Confectionary, others) & Geography

Growing urbanization and changing lifestyles are driving demand for convenience and packaged foods. In the processed and packaged foods, ensuring food safety and quality; from transportation to storage throughout farm to fork value chain is a major concern. To meet this demand, food additives are used. Food additives which are used to enhance the taste, color, texture of food, same time maintaining the freshness and nutritional content, are expected to cross more than US$ 8 billion by 2020 by value in US. The mature markets of North American economies constitute nearly 30% of processed food market. US accounts for more than 65% share in the North American market. With the rising ageing population and health consciousness of consumer, the American consumer id demanding healthier options. US is a matured market for synthetic additives and is currently seeing a rapid demand for natural additives. A key restrain in the market is rising awareness on the ill effects of synthetic additives and the complex US regulatory structure. Several of food additives banned outside North America are approved by US FDA. The food additives market is segmented by type viz. Preservatives, Food flavors and Flavor enhancers, Antioxidants, Sweeteners, Emulsifiers, Anti Caking agents, Enzymes, Fat replacers, Acidulants and others (texturizer, shelf life stabilizers, etc). The largest segment is Flavors and flavor enhancers market while sweeteners are the fastest growing segment. Growing consumer demand for low fat options and low wastage costs is expected to drive the demand for Fat replacers. Food Additives find major applications in Bakery & Confectionary, Dairy & Frozen products, Oils & Fats, Savory snacks, Meat poultry & Sea food products, Beverages and others. The world is recovering from recession and this is expected to increase the consumer demand for packaged food; which in-turn furthers the food additives industry. The US market is seeing demand for candies, gums and other confectionary products, apart from its ‘matured’ demand for baked foods, further increasing the market for emulsifiers, colorants and sweeteners in the US region. Growing consumer awareness on the natural additives and functional food additives due to their nutritional functionalities is also driving the market. The major players in the market are Cargill, Tate & Lyle, Palsgaard, DuPont, DSM, Givaudan, Brenntag, Novozymes, International Flavors and Fragrances, etc. The strategies being adopted in the Food additives industry is in the Innovation category under the development of natural food additives and functional food ingredients to meet the customer demand. Another major opportunity is in the functional food additives and natural additives market with demand for Omega 3, vitamins, fiber and antioxidants enriched foods. In US, natural color additives are reducing the share of synthetic colors. In the sweetener market the Stevia extracts are used as natural additives. Companies need to undertake ‘clean label’ solutions to meet the safety standards to cater to the changing preferences of Americans. The FAO/WHO committee along with CODEX determines the acceptable standards of food additives to be used. However, General standard for Food Additives (GSFA) chaired by China needs a wider acceptance for improved International Trade. Key Deliverables in the Study • Market analysis for the US Food Additives Market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale • Extensively researched competitive landscape section with profiles of major companies along with their market shares • Identification and analysis of the macro and micro factors that affect the US Food Additives Market on both global and regional scales • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Published By: Mordor Intelligence
Published Date: Q1 2016

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