South America Whey Protein Market Forecasted for 2015-2020
Whey is a liquid material procured from manufacturing of cheese. It is a mixture of beta-lactoglobulin, immunoglobins, bovine serum albumin and alpha-lactalbumin. Whey protein can be of three primary types: whey protein concentrate (WPC), whey protein isolate (WPI) and hydrolyzed whey protein (HWP). It has come a long way from being a by-product to becoming one of the highly sophisticated industries functioning in food/food derivatives segment today. South America is one of the most favourable markets for whey protein after Asia-Pacific. South America whey protein market registered a revenue of $419 million in 2015 and is expected to cross $XX million by 2020 with a decent CAGR of 5.9% during the forecasted period. South America presents the most attractive markets due to larger younger populations that are employing whey protein extensively in bodybuilding and as dietary supplements. Brazil was the major regional market followed by Argentina. Brazil, accounting to over 66% of the market within South America, stood as the major market for whey protein in the region. Increasing western influence resulted in a demand for foods and beverages with functional benefits in the region. Dairy, infant formula and bakery markets have experienced a consistent growth in Argentina. However, an increased demand for dairy ingredients/ alternatives and recombined milk was witnessed in the country over the past 5 years. Colombia, Bolivia, Chile, Peru, Venezuela and Uruguay are some of the other South American countries considered for this report. Arla Foods Ingredients, Glanbia Nutritionals, DMK Group, American Dairy Products Institute, Cargill are some major players in the industry. Their product portfolio, research & development, strategic initiatives and commitment towards meeting consumer\'s demands play a major role maintaining market stability. Key Deliverables in the Study • Market analysis for the South America Whey Protein Market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale • Extensively researched competitive landscape section with profiles of major companies along with their market shares • Identification and analysis of the macro and micro factors that affect the South America Whey Protein Market on both global and regional scales • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.