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Japan Water Enhancer Market-Growth, Trends and Forecast (2015-2020)

The Japanese market is the most mature market among the Asia-Pacific regions, almost mimicking the consumption patterns of most European and American regions. The water enhancer market here is estimated to grow from a 2015 estimate of USD 59.8 million to reach USD 130.5 million by 2020. The Japanese beverage sector also records the largest sales by volumes, thereby showing the huge demand for enhancer products. The Japanese market is a highly consolidated one, with a present focus on the health segment. The major drivers for the industry are a declining population, lower production levels and consumer concerns about food safety. The average Japanese consumer is described as having high standards and expectations, expecting incessant product innovation with a high interest in brand and integrity of supply chain. The market although is characterized as a major and discerning one, with limited opportunities for growth and heavy competition. The entry to the market is therefore considered tough and highly specific. The flavors and energy enhancers segment are expected to do well. Key Deliverables in the Study • Market analysis for the Report title Japan water enhancer market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints. • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale. • Extensively researched competitive landscape section with profiles of major companies along with their market shares. • Identification and analysis of the macro and micro factors that affect the Report title Japan water enhancer market on both global and regional scales. • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information. • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market. • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Published By: Mordor Intelligence
Published Date: Q1 2016

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