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Italy Water Enhancer Market-Growth, Trends and Forecast (2015-2020)

Italy is an important market in terms of high value sales and as a major import destination. The countries inherent characteristics, such as its emphasis on quality, present the water enhancer market with many challenges and opportunities. The Italian market is expected to grow at a CAGR of 13% between the years 2015 and 2020, reaching about $121.2 million by 2020. The most important characteristic of the Italian market is that of the country of origin of the ingredients, making the locally sourced aspect of water enhancer ingredients the most important determinant of the market here. The reason for this trend is the perceived superiority and high quality of Italian ingredients and products. Considering that the Italian beverage market is largely dependent on exports, most foreign manufacturers focus on this local feeling. The other major determinant of the region is its significant interest in healthy products; this is a promising point of access to the zero-calorie, zero-sugar nature of most enhancers. As with other developed regions, the perception of these products as synthetic or chemically laced would prove to be very detrimental to the market here thereby showing the importance of positive marketing. There is also a very strong demand for organic or naturally derived ingredients; the demand is strong enough to leverage a decrease in overall food consumption and prices. The use of such ingredients would help in providing the long-term credibility for the market. The bottled water segment also enjoys a good market in the region, the major driver for this being low unit prices and increasing incidence of both working parents. Properly marketed water enhancer products could provide a good addition to every such water bottle purchased. The other important facet of the market is the high level of competition it engages in, marking the crucial importance of rapid product innovation. Owing to such factors the entry into the market is a cost prone affair, with significant sums spent on advertising and marketing promotions. Key Deliverables in the Study • Market analysis for the Report title Italy water enhancer market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints. • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale. • Extensively researched competitive landscape section with profiles of major companies along with their market shares. • Identification and analysis of the macro and micro factors that affect the Report title Italy water enhancer market on both global and regional scales. • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information. • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market. • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Published By: Mordor Intelligence
Published Date: Q1 2016

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