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India Water Enhancer Market-Growth, Trends and Forecast (2015-2020)

The India water enhancer market is anticipated to grow with a high CAGR. The Asia Pacific water enhancer market is estimated to grow from a 2014 estimate of US$ 260.3 Million to reach US$ 560.6 Million by 2020 with a CAGR of 14% for the forecast period. Water enhancers provide the desired flavorings for users who are resistant to plain bottled water. The category came in to existence in 2011, when Kraft Foods launched Mio brand. The Indian market is still in the nascent stage in the water enhancer market. However, the rising obesity population and growing consumer awareness on the risks associated with carbonated soft drinks is pushing the younger workforce to look at alternative nutrition drinks. The growing organized retail sector is anticipated to boost the water enhancer market in India. Lack of product awareness is restraints the market growth however manufacturers are introducing campaigns to overcome this issue. Water enhancers are available in the form of flavored, energy and fitness drops in the market, each claiming unique benefits. Out of all, Energy drops due to their demand amongst the athletic and fitness-oriented consumers constitutes the major share. Recently, new products such as weight management and skin rejuvenating formulae have also been introduced into the market. Amongst the various product segments energy drops is also the fastest growing segment. Vitamins, electrolytes, anti-oxidants and sweeteners are the major active-ingredients employed in the enhancers, with vitamins having majority of share. Among the various active ingredient segments Anti-oxidants and Vitamins are estimated to be fastest growing segments. The Indian market is a fresh market among the Asia-Pacific regions. Market growth is anticipated to come through increasing levels of awareness. The major players dominating the market are as follows Arizona beverages USA, Cott Beverages, Dyla LLC, GNC, GVC Great Value Company, H.J.Heinz Company. Key Deliverables in the Study • Market analysis for the Report title India water enhancer market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints. • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale. • Extensively researched competitive landscape section with profiles of major companies along with their market shares. • Identification and analysis of the macro and micro factors that affect the Report title India water enhancer market on both global and regional scales. • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information. • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market. • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Published By: Mordor Intelligence
Published Date: Q1 2016

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