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Germany Water Enhancer Market-Growth, Trends and Forecast (2015-2020)

Germany, with EU’s largest food and beverage market, is a very important market for water enhancers. The nation is economically strong with a strong and diverse consumer base. The market for Water enhancers is projected to grow at a CAGR of 13.8% over the forecasted period of 2015-2020. Despite the size, the beverage market is largely dominated by carbonated soft drinks. Unlike certain regions, the good quality of tap water in Germany negates the importance of bottled water sales. Therefore the key to this market lies in the health specific and ready to drink (RTD) nature of water enhancers. The highly industrious nation could find the ease of usage, taste, and zero calorie nature of enhancers particularly appealing. Despite the fact that the carbonated soft drink market is at a mature phase, the lack of proper alternatives is not causing shrinkage in their market. Given the rising health awareness campaigns water enhancers have a good chance at occupying this space. The growth of the market is centered on introduction of more refreshing flavors such as tea or caffeine, and natural ingredients. The quality of the products also plays a key role in the German markets. Key Deliverables in the Study • Market analysis for the Report title Germany water enhancer market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints. • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale. • Extensively researched competitive landscape section with profiles of major companies along with their market shares. • Identification and analysis of the macro and micro factors that affect the Report title Germany water enhancer market on both global and regional scales. • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information. • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market. • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Published By: Mordor Intelligence
Published Date: Q1 2016

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