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Australia Water Enhancer Market-Growth, Trends and Forecast (2015-2020)

The Australian market is expected to perform well, due to the products success in America. The market is strongly associated with the trends and consumption patterns of the American and European nations. It is expected to grow at a CAGR of 14.7% over 2015-2020 and is projected to account for USD 177.2 million in 2020. The convenience and no added sugar, act as unique points of difference for the enhancer products, thereby separating them from the stagnating liquid concentrates segment. Australia is characterized by a high level of sports culture, leading to massive surge in the consumption of sports and energy drinks. But this market is moving downward with sugar, a calorie content increasing ingredient in most of these products. Here, water enhancer offer a unique zero-calories perspective. The relative newness of the product might create to a initial hesitation but once the brand gets established the market is expected to take off rapidly. Key Deliverables in the Study • Market analysis for the Report title Australia water enhancer market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints. • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale. • Extensively researched competitive landscape section with profiles of major companies along with their market shares. • Identification and analysis of the macro and micro factors that affect the Report title Australia water enhancer market on both global and regional scales. • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information. • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market. • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Published By: Mordor Intelligence
Published Date: Q1 2016

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