Africa Whey Protein Market Forecasted For 2015-2020
Whey is a liquid material procured from manufacturing of cheese. It is a mixture of beta-lactoglobulin, immunoglobins, bovine serum albumin and alpha-lactalbumin. Whey protein can be of three primary types: whey protein concentrate (WPC), whey protein isolate (WPI) and hydrolyzed whey protein (HWP). It has come a long way from being a by-product to becoming one of the highly sophisticated industries functioning in food/food derivatives segment today. African market is facing severe concerns related to food safety and food security. The market for whey proteins is still in a nascent stage owing their high pricing and quality concerns. However, the calorie-conscious consumer preference for protein-enriched foods, coupled with increasing retail sales of whey proteins products is expected push African region towards considerable growth rates. Africa whey protein market is projected to grow at a CAGR of 2.3% during the forecasted period of 2015-2020. South Africa, with its matured, organized retail sector, is expected to push shelf space for whey protein products, thus holding a major share in the African region. The South African dairy industry produces 200 million liters of milk per month, translating into 2.4 billion liters of milk per year, thus addressing growing demand for proteins in the region. Other African countries of Namibia, Nigeria and Botswana are expected to see increase in demand for processed foods such as bakery & confectionery, snacks and others, due to rising tourist population. Agropur MSI, American dairy Products institute, Arla Foods, DMK Group,Milk Specialities Global are some major players in the industry. Their product portfolio, research & development, strategic initiatives and commitment towards meeting consumer\'s demands play a major role maintaining market stability. Key Deliverables in the Study • Market analysis for the Africa Whey Protein Market, with region specific assessments and competition analysis on global and regional scales. • Market definition along with the identification of key drivers and restraints • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale • Extensively researched competitive landscape section with profiles of major companies along with their market shares • Identification and analysis of the macro and micro factors that affect the Africa Whey Protein Market on both global and regional scales • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market • Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.